It’s easy to see the appeal of starting a home bakery. After all, the business model doesn’t only avoid the costs typically associated with retail and wholesale bakeries, such as renting high-value properties or overhead costs from additional staff. But it also gives more avenues for selling the pastries, be it local or online. However, it also comes with its share of challenges, not the least of which is standing out in what is effectively an oversaturated market. Any mistakes you make now can create setbacks that you may never recover from. So, in the interest of helping your home bakery business succeed, here are some pitfalls you must avoid at all costs.
1. Not treating it as a serious business
It isn’t hard to take a bakery for granted, especially if it’s a home-based business. However, if you don’t take it seriously, not only will you fail to make it profitable, but you may experience financial losses too. For this reason, you must approach it with an entrepreneurial mindset. Ensure that you plan out the venture as you would a brick-and-mortar business and adopt marketing strategies to build the exposure it needs to capture your target audience. It may sound like a lot of work, but that’s the nature of becoming a business owner. If you don’t put in the work, then you won’t get your returns.
2. Waiting for orders to come up
In any business, you need to be proactive in looking for customers if you want to generate sales. You can’t just set up a social media account or a website and expect orders to come. You need to do a fair amount of advertising too. If people don’t know you exist, how will they order from you? The good news is that modern marketing doesn’t have to be an expensive proposition. Common practices like search engine optimisation and content marketing are doable and require no more than your time and effort if you’re willing to shoulder the responsibility yourself.
3. Focusing solely on cost when looking for a supplier
You’re likely to need a supplier for the ingredients that your home bakery will require to operate. While it’s tempting to base your decision on price and choose the cheapest one, it’s not always a good idea to do so because you’ll risk the quality of your offerings. Instead, when searching for bakery ingredients suppliers, opt for a credible one like https://www.kiril-mischeff.com/our-products/bakery-ingredients/. In this way, you’ll be assured of excellent products at reasonably affordable prices.
4. Pricing without researching
One of the trickiest aspects of running a home bakery is pricing your goods. You want to avoid pricing them so low that you undervalue your products but not so high that you alienate consumers. However, if you start pricing without research, the chances are that you’ll make a mistake. So, look up what your competition is pricing their products for and base yours on them.
A home bakery can be a potentially lucrative business so long as it’s done right. By avoiding the mistakes listed above, not only will you steer clear of problems, but you’ll also give your venture a chance at success that it otherwise wouldn’t have had.