Look up in the sky. It's a bird, it's a plane, it's Garlic!
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Indian airline SpiceJet names all of it’s aircraft after spices. This is logical enough given the airline’s name but what is interesting and even admirable is that SpiceJet has stuck to the theme with such thoroughness that it has aircraft named not just after sweetly aromatic spices like cinnamon and clove, but also more pungent ones like mustard and chilli. There is even the Garlic, a Boeing jet, and the Heeng, a Bombardier turboprop [Heeng is asafetida or as Alexander the Great called it, stink-finger].
SpiceJet is a low-cost airline headquartered in Chennai, Tamilnadu, India, owned by Kalanithi Maran. It began service in May 2005 and by 2012, it was India’s third largest airline in terms of market share ahead of Air India, Kingfisher Airlines and GoAir.
The practice of naming airplanes and watercraft has fallen out of fashion as corporate mindsets prevail. But there are a few other exceptions. Lufthansa names its planes after German cities, Aer Lingus after Irish saints and KLM after a mix of birds, famous women and destinations. Perhaps the biggest enthusiast is Sir Richard Branson who has, as always with him, made naming part of the brand strategy and the image of fun he projects for Virgin. “We call our aircraft ‘flying ladies’ and naming these gorgeous flying machines is all part of the fun for us,” he says. “It’s something that inspires everyone from our customers to our pilots, crew and engineers, right through to the ground staff.”